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Daniel Waisberg, who recently moved to the Google search team, posted his first blog post under his new position. In the blog post he posted a reminder on how structured data can help richen up the search results. There is nothing new in the blog post, but it is a nice reminder of how using schema and markup can help give you a competitive edge in search.
Daniel was excited to post about this topic:
My first post as a Search Advocate in the Google Webmaster Central blog! Loving structured data :-) https://t.co/CCBf5HqV0D
— Daniel Waisberg (@danielwaisberg) April 24, 2019
The blog post reviews:
(1) What is structured data?
(2) Case studies on how using structure data can help with increasing traffic, conversions, reducing bounce rates, etc.
(3) How to use structured data to increase brand awareness, highlight content, and highlight product information.
Forum discussion at Twitter.
