Bad Home Page Links? Google May Boost Rank Pages Instead?

May 9, 2013 - 8:08 am 6 by

Google LinksA WebmasterWorld thread has an SEO sharing some experiments he is playing with. Before I summarize his experiment, I want you all to keep in mind that this stuff is hard to test when the Penguin algorithm has not been updated in six months and when there are tons of other variables floating around.

That being said, let's have fun.

This SEO said that he created a new site and pointed a nice number of junky links to the home page. He then waited and noticed that although the links were pointed to the home page, the home page didn't rank for the keywords it targeted. Instead, the internal pages ranked well.

He wrote:

The interesting thing is: google refuses to rank the home page for these terms, they rank deeper pages like widgetexample.com/red

The SEO continues to explain:

Google ranking pages other than the pages being targeted by junk links for the keywords we are targeting. It feels like it's a "loophole" in the algo. Almost like they know that you are creating junk links so they're not going to rank the page for the keyword but then something bigger kicks in and say this site must be about "keyword" so lets find a page to display.

Of course, I see plenty of webmasters complaining about the exact opposite situation as well. :)

Do you think this is a loophole or just the site waiting for the algorithm to catch up to it?

Forum discussion at WebmasterWorld.

Image credit to BigStockPhoto for puzzle

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Google

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Google Maps

Google Maps Suggest An Edit Flow Updated

Apr 12, 2024 - 7:11 am
Previous Story: Yahoo Begrudginglyā€ˇ Renews Search Partnership With Microsoft