Google Tests Site Name Instead Of Site URL In Search Results

Jun 14, 2011 • 8:50 am | comments (9) by | Filed Under Google Search Engine

Google Search BlogSpotted by Google Operating System first, I then covered it yesterday at Search Engine Land - Google is testing displaying the site name as opposed to the site URL in the search results.

Here is a picture showing the site name in place of the URL:

google site name in url

Here is a picture of how one would typically see the site URL:

old URL

Google has been testing the placement display options of the destination/display URLs within the search results a lot this month. First by moving the URL above the snippet and now this.

Forum discussion at Sphinn.

Previous story: Re-Poll: Google Special Logos Hurt Your Traffic?
Ninja Banner
blog comments powered by Disqus