Google Tests Site Name Instead Of Site URL In Search Results

Jun 14, 2011 - 8:50 am 9 by
Filed Under Google

Google Search BlogSpotted by Google Operating System first, I then covered it yesterday at Search Engine Land - Google is testing displaying the site name as opposed to the site URL in the search results.

Here is a picture showing the site name in place of the URL:

google site name in url

Here is a picture of how one would typically see the site URL:

old URL

Google has been testing the placement display options of the destination/display URLs within the search results a lot this month. First by moving the URL above the snippet and now this.

Forum discussion at Sphinn.

 

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