Advertiser: Google Smart Shopping Campaigns Can Report Fake Revenues

Nov 10, 2020 - 7:51 am 0 by
Filed Under Google Ads

Coin Google

Kirk Williams posted a warning that if you are using the new customer acquisition goals in Google Smart Shopping Campaigns, Google might show you revenue that is not real. The issue is that you set how much is the value of a new customer, and Google will add that value on top of any real revenue you get from the ad click.

So if you get a click from a new customer and you tell Google that new customer value is $50 and that new customer then buys something for $200, Google will report the revenue at $250, not the $200 that customer spent with you.

Kirk wrote "this means if your company actually makes $100 from that new customer sale, Google Ads is now reporting your conversion value tracked to SSC as $150. It’s literally a made-up $50 that gives SSC more credit than it should receive, and to be honest, that angers me a little."

So be careful with this setting:

click for full size

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: Google Responds To Exact Match Domain Not Ranking For Christmas Trees