Google Tests Dropping Site Name & Favicon From Search Results

Nov 11, 2024 - 7:21 am 5 by
Filed Under Google

Google Emoji

Google is testing removing the favicons and site name from the mobile search results. As you may remember, Google first launched these in the mobile search results back in October 2022 and yes, Google has had its trouble with these favicons and site names over the years.

Now, according to Lily Ray, she posted a screenshot of Google not showing those favicons and site names in the mobile Google search results. She posted a screenshot on X and I posted it side by side by what it looks like compared to the version with the site name and favicon:

Google Mobile Search Without Favicons

She also posted this video of it in action:

Google is always testing, but I do wonder if Google will one day drop them...

Forum discussion at X.

Update: Google said this is a bug. Rajan Patel told me, "Barry, this isn't intended. We have a UI similar to what you showed for lower end devices (where we try to simplify result page further). What device is that screenshot from? We might have a misconfigured experiment..."

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 1, 2025

Sep 1, 2025 - 10:00 am
Google

Google Tests AI Overview With Knowledge Panel

Sep 1, 2025 - 7:51 am
Google Search Engine Optimization

Google: Crawl Changes Are Independent Of Big Google Updates

Sep 1, 2025 - 7:41 am
Google

Danny Sullivan At WordCamp On How Google Search Keeps Evolving

Sep 1, 2025 - 7:31 am
Google

Google AI Mode Model Updated - Improvements For STEM Queries

Sep 1, 2025 - 7:21 am
Google

Google AI Mode Compare Checkboxes For Products & Local Business Listings

Sep 1, 2025 - 7:11 am
 
Previous Story: Google Map Finder Ads Sponsored Labels Not Always Showing