Google Site Move With New URL Can Take 3 Months; Not 2 Weeks

Jun 19, 2017 - 7:31 am 29 by

Waiting Google

At SMX Advanced, Gary Illyes said that when you do a site move, so you get a brand new domain name and want to rebrand to that domain - it can take 3 months or so for Google to pick up on all the changes. He said something widely interesting that Google tells people that it should take 2 weeks, but it really can take a lot longer.

He said it can take two weeks for some sites but for larger sites, it is more like 3 months, not even close to two weeks.

That being said, protocol changes, so going from HTTP to HTTPS, does happen a lot quicker because that type of site move is way easier for Google to map faster. It is when changing the domain name and potentially file names and URLs where it can take a lot longer.

Here are the tweets from the talk at SMX:

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 22, 2024

May 22, 2024 - 10:00 am
Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Google Search Engine Optimization

Unusual Surge In Google Search Console Product Snippets Search Performance

May 22, 2024 - 7:31 am
Bing Search

Bing Search Testing Tag Filters

May 22, 2024 - 7:21 am
Previous Story: Google: Maybe We're Messing With The Algorithm Tracking Tools