Can You Compete With Google's Shrinking Organic Results?

Sep 20, 2013 - 8:45 am 37 by

shrinkingThere is no one who would argue that Google hasn't made the search results more cluttered with other search results. Be it search ads, product ads, youtube videos, local results, and so forth. This has resulted in many of the organic results being pushed down.

A WebmasterWorld thread asks if you as an SEO and webmaster can survive the shrinking Google SERPs.

Greg Niland, aka goodroi, said in the thread:

Google keeps changing its serps. Google has more adwords advertisers today than it did 15 years ago so there are more ads taking up space. Google has also added local listings, images, videos, news headlines, shopping and other results to their search results. Many of these changes have resulted in less traffic flowing to the organic web results. Before you could rank #3 or #4 and still appear above the page fold. Now the #3 or #4 position can fall below the page fold.

Do you think webmasters can survive Google's shrinking serps? Make sure to explain yourself.

I'd hope so!

One webmaster responded by explaining that his strategy for how he builds sites has changed with Google.

Roger Monti, aka martinibuster wrote:

I have been altering my conception of what a website is by trying to think in terms of how a site can become a tool for people to use for accomplishing their goals, rather than a dead-end destination for visitors to do a limited set of activities.

Do you think you can adapt to survive or there is no hope?

Forum discussion at WebmasterWorld.

This post was written earlier this week and scheduled to be posted today.

Image credit to BigStockPhoto for slinky


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