Google Shopping Products Feeds Update

Jun 20, 2014 - 8:01 am 0 by
Filed Under Google Ads

Google ShoppingGoogle announced that they've updated the Google Shopping Products feed specification. This update gives merchants and advertisers more refinements and options when specifying their product data in their feed.

Specifically there are new attributes where you can define bundles and mobile landing pages while making changes towards image quality requirements and landing page policies.

Here are the updates:

  • Mobile landing page links should be submitted separately to direct mobile shoppers to the right experience
  • Merchant-defined custom bundles, such as a camera with additional case and lens, must now be identified as such in order to be displayed appropriately on Shopping
  • Apparel attributes are added to allow more detailed descriptions of your apparel products
  • Item availability now simplified to allow a clearer distinction between different availability states
  • Mandatory character limits clearly stated for each attribute to help the right product information being displayed

This new feed specification will be required and enforced on September 30, 2014.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 17, 2025

Sep 17, 2025 - 10:00 am
Google

Google Discover Tests Showing X Posts From Just Your Followers?

Sep 17, 2025 - 7:51 am
Other Search Engines

OpenAI Updates Search In ChatGPT: Factuality, Shopping & Formatting

Sep 17, 2025 - 7:41 am
Google

Google: Searchers Want AI Summaries Over Links

Sep 17, 2025 - 7:31 am
Google Maps

Google Business API Q&A Feature Going Away November 3 (Changes Coming?)

Sep 17, 2025 - 7:21 am
Google Ads

New Google Merchant Center Suspension Video Verification

Sep 17, 2025 - 7:11 am
 
Previous Story: Bing Ads Bid Landscape Tool Support Ad Groups