Google Working On Super Secret hreflang Webmaster Feature

Jun 20, 2014 - 8:08 am 2 by

google multilingualGoogle seems to be working up a new webmaster feature around rel-alternate-hreflang. rel-alternate-hreflang is the attribute to communicate to Google if there are alternative language based web pages for the specific web page the attribute is placed on.

Well, it can be confusing for large sites to use this, or even small ones. So Google is working up new ideas on this implementation.

John Mueller of Google said they are "working on something neat" around rel-alternate-hreflang and want some beta testers. He wouldn't tell me what it was but if you want to try it, you need to sign an NDA and be willing to test it on your site.

If I had to guess, it would be a feature within Webmaster Tools that let's you assign the same sort of hreflang logic but not in code, but rather via a tool in Webmaster Tools. That is a complete guess, it may be better reporting based on your markup or might be something completely different that may blow my mind.

So if you want to try it out, check out John's post on Google+.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Google Shopping Products Feeds Update