Google Shopping Bug Leads To Huge Impression Declines

Aug 24, 2021 • 7:41 am | comments (0) by | Filed Under Google Ads (AdWords)

Google Shopping Impression Drop

Google Ads seemed to have a bug last week with Google Shopping in some regions, like the UK, but I think others, where the shopping listings were not showing up. Some advertisers were claiming drops in their listings from showing up by over 90%, yes, 90% impression drops for Google Shopping campaigns.

This issue seems to have stated this past Friday, August 20th and still seems to be lingering on days later.

There are a whole set of threads in the Google Ads Help Forums - a dozen or so, but I linked to only two.

Here is one complaint, "My Smart Shopping has recently experienced a major drop in impressions and spend. Nothing in the campaign has been changed and the product feed looks fine. See attached graph for August. The drop is from Friday 20th and continued like that over the weekend."

click for full size

Google product expert Emmanuel Flossie made a thread to keep us posted on the status over here and wrote "I will update this post when a CM has confirmed when this issue is resolved. On Friday the 20th, Shopping performance for a lot of UK merchants has dropped a lot. Please report this to Google Ads support immediately, in your Google Ads account > top right corner > question mark > get help > contact us."

Here are some tweets I found with the issue:

There are a lot more complaints that I did not share but maybe you should check out your Google Ads shopping campaigns to make sure all is in order.

Forum discussion at Google Ads Help Forums.

Update: Google has fixed the Google Shopping bugs, Google said "Our team uncovered a technical issue that prevented some products from being served via Shopping Ads, since 8/20. As a result, corresponding impressions & clicks may have been impacted. The issue is now completely resolved as of 8/24."

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