Google: Shopping Cart Abandonment Not A Search Ranking Factor

Sep 19, 2017 - 8:00 am 5 by

Google Shop Cart Abandoned Seo

Google's John Mueller said that having a high shopping cart abandonment rate is not a specific issue with ranking in Google. It is not a ranking signal.

The question asked was:

Can a high rate of shopping cart abandonment have a negative impact on a site's search rankings?

John Mueller responded on Twitter saying "no." He did add that "but what good are rankings if people don't buy?" True - true.

But no, Google doesn't measure your conversion rates for organic search ranking purposes.

Forum discussion at Twitter.

 

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