Google told us the feedback they get too often is when they see one shipping price on Google Shopping but when they check out at the merchant, the price is different.
The reason doesn't necessarily have to do with the merchant, it may have to do with the lack of features available within Google Merchant Center. Now, Google has revamped the tool to give a lot more flexibility to define shipping prices within their feeds.
The new tool helps with:
- Shipping rules: Select from an expanded list of shipping methods, including customizable methods based on a hierarchical set of rules.
- Multiple shipping methods: Differentiate between various shipping methods, such as ground versus express, for the same country, so Google can display the lowest possible price to the user.
- Customization based on location: Configure rates based on shipping destination using countries, states, or cities.
- Simplified exclusion options: Indicate when products do not ship to certain regions.
- Reusable shared library: Create a repository of shipping methods you can reuse across various custom configurations.
You can configure shipping rates based on this label. For example, you could apply a label like “perishable” or “bulky” to a group of products requiring special shipping rates or a label specific for promotional items. After adding this attribute to a group of items, you may manage or configure the custom rate in shipping settings in Merchant Center.
Here is a picture:
Forum discussion at Google+.