Returning To SEO: But My Google Rankings Have Dropped.

Jul 20, 2015 • 8:08 am | comments (29) by | Filed Under Google Search Engine Optimization

Gray Spotlight Wide Google

An interesting topic sprung up at WebmasterWorld. Typically, we have webmasters and SEOs who have been at it forever and needs help ranking better. But in this thread, we have someone who was involved in SEO back in the day, left for a while and came back and wants to get the web site ranking again.

This webmaster said, "We have been away from the SEO the past year working on other projects but now we are getting back into it and we are trying to catch up on all the Google changes." The webmaster said they went mobile friendly, went HTTPS, changes and cleaned up the UI and navigation, and decreased the code bloat. It lead to a huge decrease in bounce rate and nice uptick in conversions but what about rankings?

The webmaster asked, "does anyone have any more suggestions of things we can look at, target and work on?"

So far the current suggestions seem to revolved around Panda. Remove thin content pages, make sure there are no empty pages created via your CMS. Improve your pagination, sorts and filtering, session IDs and more URL issues. One says just focus on making sure you have a "positive user experience," and that should help.

What would you suggest?

Forum discussion at WebmasterWorld.

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