Google: Don't Use Generic Server / CMS Holding Pages For New Sites

Oct 1, 2024 - 7:21 am 2 by

New Google Boxes

John Mueller, a Google Search Advocate, said on Reddit, that he does not recommend you use generic server or CMS holding pages for new sites. Instead, either "keep DNS disabled or put up a custom holding page." Meaning, Google may be slower to discover the new site if you use a generic holding page.

Why? John said, "It generally takes longer for a site that's known to be parked / duplicate to get recognized as a normal site than it does for a site to be initially picked up."

The question on Reddit was:

Let's say you have a brand new domain and you've been given a task to build traffic in the next 6 months. The niche, business does not matter, and the basics like 'adding domain to Google search console' don't matter.

Tell me what are the first 3, high-priority things you'll implement.

John Mueller from Google replied:

Just throwing this out there - if you don't have a site ready, either keep DNS disabled or put up a custom holding page. Don't use a generic server / CMS holding page. It generally takes longer for a site that's known to be parked / duplicate to get recognized as a normal site than it does for a site to be initially picked up.

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 1, 2025

Apr 1, 2025 - 10:00 am
Google Search Engine Optimization

Google Ranking Reddit AI Translated Pages Too Well

Apr 1, 2025 - 7:51 am
Google

Google AI Overviews Tests Check Important Info Disclaimer

Apr 1, 2025 - 7:41 am
Bing Search

Bing Tests New Sitelinks Hover Shadow & Related Search Designs

Apr 1, 2025 - 7:31 am
Bing Search

Bing Copilot Answer Buttons To Image & Video Search

Apr 1, 2025 - 7:21 am
Google Search Engine Optimization

April 2025 Google Webmaster Report

Apr 1, 2025 - 7:11 am
Previous Story: Google Ads Outage This Morning Being Restored