Google: Self-Assess Your Content & Remove Unhelpful Content

Sep 6, 2023 - 7:41 am 8 by

Man Shears Google Logo Laptops

Marie Haynes asked Danny Sullivan, the Google Search Liaison for more clarity on recovering from a helpful content update by "removing unhelpful content." Danny's response was that you should "self-assess" your content to understand if you believe it will be helpful to visitors.

Marie's question was pretty detailed, she wrote:

Google's documentation on the helpful content system talks about recovering by "removing unhelpful content" in order to get the unhelpful content classification removed.

Any chance we could get more clarity on this?

Do you mean:

  • Remove parts of pages that contain large amounts of text readers will likely skip over?
  • emove entire pages that offer little original value?
  • perhaps both?

Does a site need to remove unhelpful content published in the past in order to recover? Or could they focus on simply producing content that is helpful and original from this point onwards. Would that be enough?

She referenced Google's documentation that reads, "A natural question some will have is how long will it take for a site to do better, if it removes unhelpful content? Sites identified by this system may find the signal applied to them over a period of months. Our classifier runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content hasn't returned in the long-term, the classification will no longer apply."

Danny's response was pretty short, he wrote, "People should self-assess their content to understand if they believe it will be helpful to visitors. Keep content on pages or entire pages or whatever they believe is helpful. Get rid of things that aren't, if they're looking critically at them as a visitor."

Here is the embed of those tweets:

Sometimes it is hard to self-asses your own content, so having a third-party do it for you might be a good idea.

Also, often it might be better to improve the content, not simply remove it. But it all depends on the site, the other content you have on that site, the topic, can the content be improved or not.

How do you all go about assessing if your content is helpful or not?

Forum discussion at X.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 15, 2024

Jul 15, 2024 - 10:00 am
Google Search Engine Optimization

Google To Host More Creator Meetings

Jul 15, 2024 - 7:51 am

Google Tests AI-Organized Local Search Results Page

Jul 15, 2024 - 7:41 am

Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore

Jul 15, 2024 - 7:31 am

Google May Be Rolling Out 3D/AR Images More Widely

Jul 15, 2024 - 7:21 am
Google Search Engine Optimization

Google: Removing Massive Disavow Lists Should Not Worry You

Jul 15, 2024 - 7:11 am
Previous Story: Poll: Most SEOs Won't Use AI To Translate Sites Into Multiple Languages