Google: Searchers Can Tell The Difference Between Search Ads & Organic Listings

Dec 24, 2018 - 8:12 am 12 by
Filed Under Google

Google Difference

There have been many claims and studies that say searchers have a hard time telling the difference between the paid search ads and the free organic listings. Google's Paul Haahr said on Twitter that those claims are "not true from everything I've seen, at least from the Search side."

The topic came up when David Jolly, a journalist who writes at the NY Times posted on Twitter "When you search on Google, the first four search results—what you see before having to scroll down—are all paid advertisements. Most people don't understand that." He linked to this story on Medium.

Google has said before that while there can be up to four ads above the organic listings, the vast majority of search results do not have any ads at all.

Then someone points out that studies have shown that searchers can't tell the difference between paid and organic search results.

Paul Haahr said that is also not true, he said "but not true from everything I've seen, at least from the Search side.."

Interesting - don't you think?

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 27, 2024

May 27, 2024 - 10:00 am

In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback

May 27, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller Blasts The Concept Of Toxic Links, Again

May 27, 2024 - 7:41 am
Google Search Engine Optimization

Some Reporting Fewer Links Reported In Google Search Console

May 27, 2024 - 7:31 am

Google Images "See Exact Matches" Helps You Find Who Stole Your Images

May 27, 2024 - 7:21 am

Google Mobile Tests Large Blue Visit Button On Search Results

May 27, 2024 - 7:11 am
Previous Story: Google: We Use The Most Restrictive Crawling Command On The Page