Buckle Up: Google To Make Major Search Ranking Changes

Nov 13, 2023 - 7:51 am 278 by

Google Robot Night King Winter Coming

Danny Sullivan, the Google Search Liaison, spoke at BrightonSEO in San Diego on Friday and while most of what he said was "not new," he did say big changes are coming to search rankings. Sullivan told SEOs to "buckle up" because major changes are coming to the search rankings. (Update, he may have said not to buckle up if you are doing good things, but those who are not...)

Update: Danny Sullivan now replied on X saying, "I was talking about various things people have raised where they want to see our results improve, or where they think "sure, you fixed this but what about...." And that these things all correspond to improvements we have in the works. That there's so much coming that I don't want to say buckle up, because those who are making good, people-first content should be fine. But that said, there's a lot of improvements on the way."

There were two posts on X that I found paraphrasing what Sullivan said:

One said, Sullivan said, "so much is coming to change ranking but doesn't want to say "buckle up" because if you are doing the right thing to help users then you should be ok."

Another one said, "buckle-up there are major changes coming to search ranking signals...

Here are those posts:

Danny Sullivan would not elaborate on what those changes were exactly...

Forum discussion at X.

Update: Danny Sullivan now replied on X saying, "I was talking about various things people have raised where they want to see our results improve, or where they think "sure, you fixed this but what about...." And that these things all correspond to improvements we have in the works. That there's so much coming that I don't want to say buckle up, because those who are making good, people-first content should be fine. But that said, there's a lot of improvements on the way."

 

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