Google Search Ranking Algorithm Update Wednesday

Aug 19, 2021 - 7:51 am 7 by
Filed Under Google Updates

Google Update

As I mentioned yesterday in my story on the slow rollout for the Google link spam update - there seems to be a Google update going on. It started - maybe Tuesday but spiked in a big way on Wednesday, August 18th. It is not clear if this is related to that link spam update or something else.

It also might be related to the top stories bug causing a drop in clicks (CTR drop) or the header vs title tag tweak (although doubt it is that).

Or maybe this is just one of those normal Google updates that go unconfirmed? I don't know but I do see significant chatter and signals of an update.

SEO Chatter

I first noticed the fluctuations when SEOs began asking about it on WebmasterWorld on Tuesday. Here is what some were saying:

Still seeing lots of movement today in the UK... cant see much from the sensors though?! Anyone else?

I had an enormous spike in traffic from the UK at exactly 1pm today...all coming from Google search or direct (Google images UK). All from different IP addresses and cities around the UK, and real traffic that had multiple PV. My UK traffic is up 869% so far today. Anyone else seeing this?

semrush sensor spiking again, correlates with my sales loss again. So this is the new normal? SERP update every other day?

Today's SERPs suggest problems displaying country-specific sites.

No wonder some countries will see traffic loss!

Its absolutely insane how much Google is refreshing at the moment. Either something isnt right/performing how they want it too, or they are completely revolutionising the way the algos work.

Decrease close of last week through weekend. Rise yesterday and slow again today.

Phenomenal spike in traffic and CTR since the last 48 hours specially in the tech niche. But entire last week was pretty bad, in terms of traffic and everything.

That is some of the chatter - you got to wonder where this is coming from.

I do wonder if it is the Google link spam update, or maybe the top stories bug causing a drop in clicks (CTR drop) or the header vs title tag tweak (although doubt it is that).

Google Tracking Tools

As you can see below, the tools are all pretty much showing huge changes on August 18th:


click for full size


click for full size

Advanced Web Rankings:

click for full size


click for full size


click for full size

Cognitive SEO:

click for full size


click for full size

Have you noticed big changes yesterday? What do you think it is from?

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 18, 2024

Jun 18, 2024 - 10:00 am
Google Search Engine Optimization

Google: #s In Google Search Console Reports Are Unrelated To Canonicalization

Jun 18, 2024 - 7:51 am
Google Maps

Google Maps Adds Edit & Post Button To Business Profile Listing

Jun 18, 2024 - 7:41 am
Google Search Engine Optimization

Google: Our Search Results Do Not Always Show Original Source

Jun 18, 2024 - 7:31 am
Bing SEO

Bing Webmaster Tools Clickthrough Rate Over 100%

Jun 18, 2024 - 7:21 am

Google Search Tests Black Sitelinks

Jun 18, 2024 - 7:11 am
Previous Story: Google Replaces Knowledge Panels Feedback Link With Report Link