Google Testing Search Results Without Descriptions

Mar 4, 2015 - 7:54 am 11 by
Filed Under Google

Google Ball Logo - 12/12/12I've seen lots of Google tests, including Google hiding the URLs in the search results, but not showing the descriptions in the search results for the whole listing of results?

Typically searchers read the title (clickable link) and the description and even the URL before clicking on a search result to go to the web site. But in Google's latest test, Google is trying to see if searchers will click as often on search results without descriptions (snippets) below the clickable title and above the URL.

@gfiorelli1 spotted this test and posted it on Twitter, here is his picture:

Google Testing Search Results Without Descriptions

Not pretty... I can't replicate it but others have seen this in the past as well.

I prefer seeing descriptions in the search results.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Heats Up - Movember Update

Nov 8, 2025 - 8:05 pm
Search Forum Recap

Daily Search Forum Recap: November 7, 2025

Nov 7, 2025 - 10:01 am
Search Video Recaps

Search News Buzz Video Recap: Google Drops Search Features, Tests AI Mode Responses, Ad Click Trickery & More

Nov 7, 2025 - 8:01 am
Google Ads

New Google Merchant Center Preferred Audience Targeting For Promotions

Nov 7, 2025 - 7:51 am
Google Ads

Google Performance Max Gains Waze Ads & Channel Performance Reporting

Nov 7, 2025 - 7:41 am
Google

Google Finance Gets Live Audio, Instant Transcripts & AI Insights

Nov 7, 2025 - 7:31 am
 
Previous Story: Google Fact Rank: Google Ranking Web Pages On Facts, Not Links