Google Search Generative Experience Results Are Not Really Personalized

Jun 2, 2023 - 7:21 am 0 by
Filed Under Google

Personable Robot Google

Google's all-new search engine, the Search Generative Experience, which began to roll out for some, is really not more personalized than what you get from Google's traditional search results. Google is currently not offering a more personalized search result set or AI generative answer based on who you are.

Of course, when it comes to localizations and previous query, just like with traditional search, you have elements of personalization there. But outside of that, Google's Search Generative Experience is not really personalized.

Danny Sullivan, Google's Search Liaison was asked about this on Twitter and he said "Don't believe they are [personalized]." He added that the search results "can change based on the context of what was previously entered in a conversation, of course."

Danny added he "will update more if I hear differently."

Here is the question:

Here is his response:

I guess the confusion on this topic comes from the rumors pre-SGE launch of Project Magi, a more personalized Google Search.

I will ask Cathy Edwards, the Gooogle executive who presented the all new SGE at Google I/O, about this question at (which is free, so register).

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Microsoft: Bing Chat To Work On All Browsers Soon