Google is testing a new section to show which products they have in their index that are available for fast pickup or fast delivery. Google already knows how long it would take to deliver or pick up an item, so it is grouping those that can be delivered or picked up fast in one search box.
Here is a screenshot from Brian Freiesleben who posted this on X and Khushal Bherwani who posted it also on X:
🧐 Heads up for #ecommerce #seo
— Khushal Bherwani (@b4k_khushal) September 11, 2023
🆕 Google dedicated section "Fast pickup or delivery" for #ecommerce businesses on serp.
↗️ Its comes by the delivery date with provided in snippet.
cc - @rustybrick pic.twitter.com/kLforWpPhM
Yup I also replicate this now on mobile serp.
— Khushal Bherwani (@b4k_khushal) November 2, 2023
This pretty useful for users. pic.twitter.com/D3G7ia4NVH
— Khushal Bherwani (@b4k_khushal) November 2, 2023
Brian wrote, "First time catching Google's "Fast pickup or delivery" carousel in Google search. It appears Google is continuing to pull from product data in Google Merchant Center and Structured Data...and good service matters more than ever."
Indeed, make sure to populate this structured data or add it to your Merchant Center data feed so Google can highlight your products here and in other special search features.
Forum discussion at X.
