Google Search Country & Language Parameters

May 9, 2025 - 7:41 am 2 by
Filed Under Google

United Nations Buildings Google Colors

Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can do this from the advanced search settings screen in Google Search but you can also append &hl=(languagecode) + &gl=(countrycode) URL parameters, if you want to save some clicks.

John Mueller from Google says he often does it this way. He posted on LinkedIn:

I use &hl=(languagecode) + &gl=(countrycode) URL parameters, but you can also use the advanced search settings (in "tools" / "suchfilter"). Using URL parameters is a bit weird, but you know it fits me.

Here are examples of this:

Italy in Italian:

Google Search Italy Paramter

Hebrew in Israel:

Google Israel Hebrew Codes

This obviously comes in handy when looking at results and how they perform in specific regions and languages.

Oh, and I bet there are tons of browser extensions that do this plus probably spoof your location in a specific region - if you want to get even fancier.

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 27, 2025

Oct 27, 2025 - 10:00 am
Google Ads

Google Ads Campaign Level Audience Exclusions To Performance Max

Oct 27, 2025 - 7:51 am
Google Ads

Google Ads New Investment Strategy Recommendation Page

Oct 27, 2025 - 7:41 am
Google Maps

Reviews Disappearing Within Google - Google Fixing

Oct 27, 2025 - 7:31 am
Google Maps

Schedule Google Posts In Google Business Profiles Tests

Oct 27, 2025 - 7:21 am
Google Ads

Google Launching Merchant Center For Agencies

Oct 27, 2025 - 7:11 am
 
Previous Story: Google Search Stops 20X More Scammy Pages With Better AI