Google Search Console Performance Report Data Lost Completely

Aug 31, 2021 - 7:41 am 2 by

Google Data Loss

Last week, we reported that the performance report in Google Search Console for the dates of August 23rd and 24th had missing data. We were hoping Google would be able to retrieve and backfill the data, but it seems the data is lost forever and will not be backfilled.

John Mueller from Google seemed to confirm the worse case scenario for this outcome on Twitter saying "it looks like this is really data loss and won't be back-filled." He said sometimes in the "past we've looked at just adding interpolated data, but imo that's iffy (especially with keywords, etc)." I hate when Google interpolated data, i.e. used previous days of data to fill it in, it is just not real.

Here is John's tweet:

The specific notice from Google said "August 23-24 (Search, Discover): An internal problem caused a data loss in Search and Discover performance during this period. Users might see a significant data drop in their performance reports during this period. This does not reflect any drop in clicks or impressions for your site, only missing data in Search Console."

The charts can look pretty bad for some sites:

click for full size

And normal for others - but even if it looks normal for you, you are probably missing some data. So keep that in mind.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 17, 2025

Sep 17, 2025 - 10:00 am
Google

Google Discover Tests Showing X Posts From Just Your Followers?

Sep 17, 2025 - 7:51 am
Other Search Engines

OpenAI Updates Search In ChatGPT: Factuality, Shopping & Formatting

Sep 17, 2025 - 7:41 am
Google

Google: Searchers Want AI Summaries Over Links

Sep 17, 2025 - 7:31 am
Google Maps

Google Business API Q&A Feature Going Away November 3 (Changes Coming?)

Sep 17, 2025 - 7:21 am
Google Ads

New Google Merchant Center Suspension Video Verification

Sep 17, 2025 - 7:11 am
 
Previous Story: Google Internal Tool To Check Site Quality