Do Search Engines Have A Bias In Showing Their Own Sites?

Jan 20, 2011 - 8:58 am 11 by
Filed Under Google

Ben Edelman released a paper named Measuring Bias in "Organic" Web Search. In short, he felt "each search engine favors its own services in that each search engine links to its own services more often than other search engines do so." Specifically, "Google's algorithmic search results link to Google's own services more than three times as often as other search engines link to Google's services."

Read the report, then come back here.

Now Danny Sullivan, arguably the most respected writer in the search space disagreed. His story, named Google “Favors” Itself Only 19% Of The Time felt Google does not have any ranking bias towards their own results. Now that you read Edelman's story, go read Danny's and then come back here.

What do you think? Do you think Google unfairly pins their own services higher with a bias?

Before I state my opinion, take my poll below.

So Matt Cutts obviously thinks otherwise and he tweeted "Why would something called "Google Translate" rank higher for [translate] than a product called "Babel Fish"? Surely, SE bias?!? But: no."

I asked Matt, "@mattcutts what bothers you more, stuff like that or spam?"

This is where he replied, "@rustybrick I don't mind dubious claims when people are just uninformed. But these folks should know better. :("

Personally, I don't think Google is specifically moving their results up in the organic free listings. The algorithm looks at lots of factors where Google tends to do well in by the nature of Google's popularity. But I personally do not think Google has a ranking bias toward their results.

Forum discussion at Sphinn & Sphinn.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Misc Google

I'm The Reason Googlers Don't Reply With Nuance

Jun 14, 2024 - 7:11 am
Previous Story: People Search Google For Dialing The Police. Why Not 911?