Google: Displaying Rich Snippets Doesn't Mean All Algorithms Think Your Site Is Quality

Nov 4, 2016 - 8:11 am 4 by

google quality score

It is true, a site can lose their rich snippets over quality issues or never get the rich snippets in the first place. But what is not true is that if you do have rich snippets, it doesn't 100% mean all of Google's algorithms think your site is high quality. It just means that you past the benchmark of quality for your site to show rich snippets in the Google search results.

Google's John Mueller said this in the Google webmaster hangout from this morning on YouTube at the 9:42 mark.

The question was:

If my site regains rich snippets review stars, it lost them after a while, does that mean from the quality algorithms, all the algorithms think that this site is awesome or can it still be that the site is hit by Panda or other quality algorithms despite the fact that it has regained rich snippets?

He answered:

Ahhh... Yes...

It doesn’t really mean that your website can’t be affected by any other algorithms.

Essentially for rich snippets, we do take into account the quality of the web site to some extent but we also take into account wether or not these snippets are set up correctly, they are complying with our policies, all of that.

So that is something that just because we are showing rich snippets doesn’t mean that we think that this web site is above everything else, is fantastic and perfect. There can still be parts of the web site where, our algorithms or some of our algorithms, are thinking mehh, maybe this is something not so perfect.

So it sounds like you are on the right track but I wouldn’t lay back and say I don’t have to do anything more with my web site, it’s perfect the way it is. And continue working on this, this is something in general all web sites are dynamic and keep living so you can’t just stop working on it.

Yes, I have heard SEOs say, if a site has rich snippets, it means Google thinks the site is high quality. I guess that is not 100% true.

Here is the video embed:

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am
Google

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Previous Story: Google: The Sitelinks Demotion Tool Didn't Work For 6 Months Prior To Removal