Google Rich Snippets Showing 3rd Party Results

Jan 30, 2012 • 8:15 am | comments (5) by | Filed Under Google Search Engine Optimization

A WebmasterWorld thread has someone noticing that Google is showing rich snippets under a site but those rich snippets are coming from a different set of sites, not from the listed site's source code.

The search result is for [coldplay], a popular band. The result loads their home page and then what appears to be event rich snippets below the search listing. Here is a picture:

3rd Party Event Rich Snippets

As you can see, the event information is coming from third party sites such as,, and others. How did they manage to get listed under a web page for such a popular brand? Is this specifically being pulled from these third party site's rich snippets data? I guess these sites are more trusted than others?

I assume this happens with other rich snippets?

Forum discussion at WebmasterWorld.

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