Google Tests "Reviews Aren't Verified" Label

Jul 21, 2022 • 7:21 am | comments (7) by | Filed Under Google Maps

Google Verify

Google is testing a new label to notate that the reviews aren't verified in Google Search and Google Map. The label is above the reviews in the local business listing and it says "reviews aren't verified."

If you click on that label, it says "reviews aren't verified by Google, but Google checks for and removes fake content when it's identified."

This was spotted by Robin Dirksen and he posted these screenshots on Twitter:

click for full size

click for full size

Forum discussion at Twitter.

Update: Another variation of this:

Update 2: Also in web search:

Update 3: March 21, 2023, Google may be rolling this out more widely but not yet in the US:

And on LinkedIn via Rüdiger Dalchow.

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