New: Google Review Snippets Author Name Must Be Less Than 100 Characters

Oct 18, 2021 • 7:21 am | comments (0) by twitter | Filed Under Google Search Engine Optimization

Google has updated its review snippet structured data guidelines to say the author name of the reviewer must be less than a 100 characters. If it is longer than 100 characters your page won't be eligible for an author-based review snippet, Google said.

You can find the update to the docs over here where Google wrote under the author property "The reviewer's name must be a valid name. For example, "50% off until Saturday" is not a valid name for a reviewer."

Google added here "This field must be shorter than 100 characters. If it's longer than 100 characters, your page won't be eligible for an author-based review snippet."

I guess Google is seeing spammy long names being used in the author name fields as a way to maybe influence and trigger a higher click through rate from the search results?

Forum discussion at Twitter.

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