Google Tests Method To Report Autocomplete Suggestions

Feb 10, 2017 - 7:41 am 2 — by
Filed Under Google

Desktop3 1900px WIDE

Google has said they are testing a way to report offensive autocomplete suggestions. You know, the search suggestions Google gives searches as they type their query.

Here is a screen shot Google sent us of the method they are deploying. You can see the autocompletes and on the bottom right, there is a "report offensive query."

Google Autocomplete Report Offense

Google told Search Engine Land:

Autocomplete predictions are based on searches previously carried out by users around the world. That means that predicted terms are sometimes unexpected or offensive. We have been actively working on improvements to our algorithm that will help surface more high quality, credible content on the web. In addition, we’re experimenting with a new feature that allows people to report offensive Search predictions. We’re working to incorporate such feedback into our algorithms, and we hope to roll this out more broadly over time. Autocomplete isn’t an exact science and we’re continually working to improve it.

We've covered numerous cases of autocomplete in Google offending religions, races, politics and much more. So I wonder how Google will deal with all the complaints here?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Legal Search Issues

Google Loses Another Round in Legal Battle Against SerpApi Over Scraping

Nov 10, 2026 - 7:09 pm
ChatGPT

Businesses in ChatGPT Business Hub Live With Click Data

Nov 10, 2026 - 1:45 pm
Google Updates

Google November 2026 Core Update Is Rolling Out

Nov 10, 2026 - 1:25 pm
Google

Gemini 4 Carbon Available In Google Search AI Mode

Nov 10, 2026 - 11:50 am
Yahoo Search Engine

Yahoo Search Launches Pivot Search, Yahoo Scout App & More

Nov 10, 2026 - 10:50 am
Search Forum Recap

Daily Search Forum Recap: November 10, 2026

Nov 10, 2026 - 10:00 am
Previous Story: US Court Sides With Google Over Penalizing Web Sites For Spam & Guidelines Violations