Google: We're Still Using PageRank After 18 Years

Several months ago, Gary Illyes from Google said Google still uses PageRank and this morning, for some reason, Gary felt the need to state that message again on Twitter. He said, "DYK that after 18 years we're still using PageRank (and 100s of other signals) in ranking?"

Here is the tweet:

DYK that after 18 years we're still using PageRank (and 100s of other signals) in ranking?

Wanna know how it works?https://t.co/CfOlxGauGF pic.twitter.com/3YJeNbXLml

— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) February 9, 2017

We know Google killed PageRank off from the Google Toolbar almost a year ago. But that does not mean Google doesn't use PageRank internally - they said they do and Gary repeated it today.

How should this impact you and your SEO? Well, it really shouldn't. Just build stuff people like and want to link to.

Forum discussion at Twitter.