Google Replaced The Sponsored Label With The Ads Label

Jul 1, 2020 - 8:01 am 2 — by
Filed Under Google Ads

Google Label

Yesterday Google has removed the "Sponsored" label on the Google Shopping Ads and replaced it with the black "Ads" label you see on normal Google Search Ads. Ginny Marvin from Search Engine Land said this is "streamlining" the ads label.

Here are before and after screen shots that I saw myself on the desktop results.

Old "Sponsored" Google Ads Label (click to enlarge):

click to enlarge

New "Ads" Google Ads Label (click to enlarge):

click for full size

Ginny also produced an excellent history of Google Ads labels.

I prefer it read "Ads" versus "Sponsored" - so I am happy with this change.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow
Subscribe Options

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 17, 2025

Nov 17, 2025 - 10:00 am
Google Ads

Google Ads Journey Aware Bidding Coming In 2026

Nov 17, 2025 - 7:51 am
Google

Google Testing Old Search Design - Or Is It A Bug?

Nov 17, 2025 - 7:41 am
Google

Google App Image Search: Get Started With A Few Topics

Nov 17, 2025 - 7:31 am
Google

When Google Search Snippet Description Go Wrong

Nov 17, 2025 - 7:21 am
Google Ads

Google Adds Top Combinations To Combinations Report For PMax

Nov 17, 2025 - 7:11 am
 
Previous Story: Bing On How It Ranks Web Pages & Content
Next Story: Daily Search Forum Recap: July 1, 2020

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube's ToS.