Google Replaced The Sponsored Label With The Ads Label

Jul 1, 2020 - 8:01 am 2 — by
Filed Under Google Ads

Google Label

Yesterday Google has removed the "Sponsored" label on the Google Shopping Ads and replaced it with the black "Ads" label you see on normal Google Search Ads. Ginny Marvin from Search Engine Land said this is "streamlining" the ads label.

Here are before and after screen shots that I saw myself on the desktop results.

Old "Sponsored" Google Ads Label (click to enlarge):

click to enlarge

New "Ads" Google Ads Label (click to enlarge):

click for full size

Ginny also produced an excellent history of Google Ads labels.

I prefer it read "Ads" versus "Sponsored" - so I am happy with this change.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow
Subscribe Options

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 16, 2025

Oct 16, 2025 - 10:00 am
Bing SEO

Bing Gains Support For data-nosnippet HTML Attribute

Oct 16, 2025 - 7:51 am
Google

AI-Generated Google People Also Ask Almost Doubles In 3 Months

Oct 16, 2025 - 7:41 am
Google

Nano Banana Comes To Google Search Via Google Lens

Oct 16, 2025 - 7:31 am
Google Ads

Google Ads API Version 22 Now Available

Oct 16, 2025 - 7:21 am
Google

Google Read Aloud User Agent Updates Which Services Use It

Oct 16, 2025 - 7:11 am
 
Previous Story: Bing On How It Ranks Web Pages & Content
Next Story: Daily Search Forum Recap: July 1, 2020

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube's ToS.