Google Gives New Names To Surfaces Across Google & Shopping Actions

Dec 15, 2020 - 7:41 am 0 by

Google Hello Name Badge

Google is renaming surfaces across Google and Shopping Actions. Surfaces across Google instead will go by the listings rather than the feature itself, i.e. free product listings and Shopping Actions will be called Buy on Google.

Google said this "will help to keep the names descriptive, relevant, and consistent as Merchant Center continues to grow and evolve."

Surfaces Across Google

Soon instead of calling it "surfaces across Google", Google will talk about the listings rather than the feature itself. Where you previously saw "surfaces across Google" in your account or in the Google help center, you will soon see "free product listings" or "free listings" in its place.

Shopping Actions

Shopping Actions will be called "Buy on Google" for both retailers and consumers. Starting soon, Google said "you’ll see the name "Buy on Google" in your account and in the Help Center." Also, destination attributes that use the name "Shopping Actions" will now use the name "Buy on Google listings." Google said "this attribute will be backwards compatible, but moving forward, "Buy on Google" should be used."

Google explained that this is a name change only and your account, ads, and listings won’t be affected.

This is going live soon.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: Google Tests Expandable Descriptions / Snippets In Search