Google Reminds Us To Fix Internal Links That 404

Jan 6, 2020 - 8:03 am 2 by
Filed Under Link Building

Google Broken Links

Google posted a response on the Google Webmaster Twitter account reminding us that when you get 404 error reports, you should make sure your internal links are not causing it. Meaning, make sure your internal links are not 404ing to a page that does not exist.

Google wrote "Returning a 404 result code for pages that you removed is fine (also make sure to remove any internal links to those pages)."

If you do this, it isn't going to result in your site crashing and burning in Google search but it is a missed opportunity for you to send your signals to pages that exist.

So do check your 404s and make sure you are not linking internally to pages that do not exist.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 27, 2026

Feb 27, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Discover Core Update Done, Search Volatility, Search Serving Bug, AI Prompt Injection, Google Ads, Local & Bing

Feb 27, 2026 - 8:01 am
Google

Videos: Google Search On HTML & Google Ads On Search Experiences

Feb 27, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Rolls Out Self-Service Negative Keyword Lists

Feb 27, 2026 - 7:41 am
Google Ads

Google Ads Text Guidelines Rolling Out To All In AI Max

Feb 27, 2026 - 7:31 am
Google

Google Tests Web Mentions In Retailer Store Pages

Feb 27, 2026 - 7:21 am
 
Previous Story: Medium Google Organic Traffic Takes A Beating