Google Bolding Related Words In Search Snippets - Not Titles

Jan 20, 2014 - 9:05 am 17 by

Mark Traphagen posted on Google+ how Google is getting better at understanding Semantic Search. Truth is, they have been doing it well since 2011 but this is an interesting one.

A search for [google authorship gone from search] matches the word "gone" with "disappeared."

Google bolding related words

I searched for "gone" but Google highlighted the word "dropped" in the snippet. Not in the title, Google did not bold the word "Drops" in the title tag. They did bold the word "dropped" in the snippet.

Interesting distinction, don't you think?

Back in 2011 Google bolded the title for related words.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Tools Cool Down

Jan 12, 2025 - 8:16 am
Search Forum Recap

Daily Search Forum Recap: January 10, 2025

Jan 10, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Local Ranking Bug, Reddit Drops, Microsoft Fools Searchers & More SEO, PPC & Local

Jan 10, 2025 - 8:01 am
Google Search Engine Optimization

Google: URLs Don't Need To Be Lower Case For Search

Jan 10, 2025 - 7:51 am
Google Ads

Google Local Services Ads For Tax Specialist Drops Auto Credits & Features

Jan 10, 2025 - 7:41 am
Google Ads

Google Ads Updates Political Content Policy For CA Residents For Deepfakes

Jan 10, 2025 - 7:31 am
Previous Story: Google AdSense New Policies FAQs Teach Publishers New Rules