Why Some Don't Believe Google About Redirects Not Diluting PageRank Signals

Jul 29, 2016 • 7:46 am | comments (10) by | Filed Under Google Search Engine Optimization

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As we reported a couple days ago, Google once again said 3xx redirects do pass full PageRank and do not dilute. But as you also know, many SEOs don't believe Google on this topic.

So this morning in a Google Hangout on Google+ Dawn Anderson asked Google's John Mueller about why some SEOs don't believe Google. She said maybe it is because there is a bit of a time delay in when Google picks up on the redirect and passes those signs? She said maybe the reason people don't believe Google when they say 3xx redirects do not dilute PageRank is because it takes time for Google to pick up on the redirects?

John Mueller agreed with that. He said:

Yea, I mean, any time you do a bigger change on your web site, if you redirect a lot of URLs, if you go from one domain to another, if you change your site structure, then all of that does take time for things to settle down. So we can follow that pretty quickly, we can definitely forward the signals there, but that doesn’t mean it will happen from one day to the next.

This was brought up at the 2:55 minute mark into the video. Here is the video embed:

Forum discussion at Google+.

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