Google Recipes Markup Guidelines Now Says Use AMP HTML

Nov 17, 2016 - 8:31 am 2 — by

Google AMP

Another one spotted by Aaron Bradley and posted on Google+ was that Google updated the guidelines around recipes markup to say you should use AMP HTML.

The first guideline now listed in the guidelines section, which wasn't there the day before, reads:

Use AMP HTML (Accelerated Mobile Pages) to build your recipe pages and mark up the content with structured data to provide rich cards and instant-loading host-specific lists for your recipes.

They also changed the recipe properties section to read:

Build your recipe pages with AMP HTML, and mark up your recipe content with the following properties of the schema.org Recipe type. In addition to the required fields, mark up as many of the recommended fields as possible to drive better engagement in Search.

Here are before and after screen shots of both sections.

Old recipes guidelines:

click for full size

New recipes guidelines:

click for full size

Old recipe properties:

click for full size

New recipe properties:

click for full size

Aaron explained "the obvious TL;DR here is "use AMP"! But Google's advice is verging on being prescriptive here, although AFAIK AMP is still not actually required to generate recipe rich cards."

Indeed.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Adopts New AI Training Control

Oct 30, 2026 - 12:50 pm
Bing SEO

Microsoft Bing New AI New Controls With AI Training From AI Search Grounding

Oct 30, 2026 - 12:15 pm
ChatGPT Ads

ChatGPT Gets Wider Ads, Multi-Image Ads Expands, Expansion & More

Oct 30, 2026 - 11:17 am
Search Forum Recap

Daily Search Forum Recap: October 30, 2026

Oct 30, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility X2, Spam Updates, AI Overviews Everywhere, Blending Ads & Organic, Google & Microsoft Earnings

Oct 30, 2026 - 8:01 am
Google Search Engine Optimization

Google AI Overviews & AI Mode 0.9% Click-Through Rate, Opt Out Study Says

Oct 30, 2026 - 7:51 am
Previous Story: Google Local Restaurant Lists Rich Cards Markup