Google Quality Rater Traffic In Analytics From

Jul 17, 2023 - 7:31 am 1 by

Google Quality Rater Woman By Computer

Have you ever spotted a Google quality rater visiting your website? It is not as uncommon as you thought. I even saw it on this website. You can spot it by searching your analytics from referral traffic.

Here is a screenshot from Glenn Gabe on Twitter that shows this one health/medical site getting 444 users and 478 sessions from

Google Raterhhub Referral Analytics

When I looked at which pages looked at on this site in the past year, it was of these two stories:

Makes you wonder why those two pages but hey, raters be raters.

The first time I covered these raters and the Rater Hub was in 2005, believe it or not. Note, the quality raters guidelines are also hosted on The last time Google updated those guidelines was in December 2022.

Here is Glenn's tweet on this:

Just to be clear, quality raters do not have any direct influence on how you rank in Google Search. These folks reviewing your web site does not mean anything SEO-wise.

Forum discussion at Twitter.


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