Google Promoting AI Mode With Banner Ad In Search Results

Google is promoting AI Mode in its search results with a large banner ad. The banner ad says, "New! Try Al Mode. Get Al-powered responses & ask follow-ups with a new experiment. Try now..."

To be fair, we saw the same thing when Google was promoting SGE (now AI Overviews) while they were in Search Labs.

This was spotted by Matt McGee who posted this screenshot on Bluesky:

I gained access to AI Mode and I sometimes get a different banner to try AI Mode - this is what I see:

Forum discussion at Bluesky.

Update: Also in the knowledge panels:

Google Knowledge Panel now promotes its AI mode.@rustybrick @gaganghotra_ @brodieseo pic.twitter.com/H6hVc21kfK

— Sachin Patel (@SachuPatel53124) March 29, 2025

Varaition of text for the banner:

Google is testing the "Meet AI Mode" button. (It calls me back to the previous AI Mode search)

This result page is too complex btw.

cc: @rustybrick pic.twitter.com/Yo7GE5T23O

— Metehan Yesilyurt (@metehan777) May 26, 2025

@rustybrick
I assume it's not new, but it's the first time I see it (bottom right of the SERP on desktop): pic.twitter.com/ehI9r8oOhX

— Francesco Baldini (@betakrea) June 10, 2025

More:

Google now shows an AI Mode pop-up on the screen when you search for something on the SERP.@rustybrick @gaganghotra_ @brodieseo pic.twitter.com/7xPo5GmT2J

— Sachin Patel (@SachuPatel53124) June 13, 2025

More:

🆕 Google asking with big pop for Try New Ai Mode pic.twitter.com/zamX9xAYsM

— Khushal Bherwani (@b4k_khushal) July 10, 2025

Google is now suggesting 'AI mode' with an animated popup above the search results, featuring 'Not interested' and 'Continue' buttons. Has anyone else seen this?@rustybrick pic.twitter.com/n7vC7pcvWF

— shyam (@talksaboutseo) July 10, 2025

HUGE pop-up promoting AI Mode as I was searching while logged in.

@rustybrick.com is this new or just new to me?

[image or embed]

— Matt McGee (@seosavvyagent.com) August 4, 2025 at 4:50 PM