Google Does Not Promote Or Demote Based On Top Level Domain

Nov 8, 2016 • 8:18 am | comments (2) by twitter Google+ | Filed Under Google Search Engine Optimization
 

In the past 24 hours, both Google's John Mueller and Gary Illyes answered questions around top level domains and rankings. One was about a ranking boost and the other was on a ranking demotion. In short, Google generally does not demote a site because it uses a TLD and Google does not promote a site because it uses a TLD.

Eric asked Gary, is there a benefit for a lawyer to use a .lawyer TLD and Gary said no:

David asked John if Google may discount all .XYZ or .IR domain names because they are most spammy. John said generally not, they try to demote on a granular level:

Most of this is not new but I constantly have to remind folks of this. So here is some history:

Forum discussion at Twitter.

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