Google: New TLDs Have No Inherent Search Ranking Advantage

Dec 15, 2014 - 8:29 am 7 by

TLDsBack in 2012, Google's Matt Cutts said clearly that new TLDs do not rank better than any other TLD. He was killing a myth being spread by some domain name sellers.

Google's John Mueller felt the need to reshare this old post from Matt this weekend on Google+ saying "It feels like it's time to reshare this again."

He said, "there still is no inherent ranking advantage to using the new TLDs."

I guess he is reading domainers trying to up the TLDs, those new ones, again. John went on to expand on this:

They can perform well in search, just like any other TLD can perform well in search. They give you an opportunity to pick a name that better matches your web-presence. If you see posts claiming that early data suggests they're doing well, keep in mind that's this is not due to any artificial advantage in search: you can make a fantastic website that performs well in search on any TLD.

So don't be fooled!

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 11, 2026

Jun 11, 2026 - 10:00 am
Google Maps

Gemini Can Help With Your Google Business Profiles

Jun 11, 2026 - 7:51 am
Google Maps

WhatsApp Numbers Added To Google Business Profiles In Bulk

Jun 11, 2026 - 7:41 am
Google Ads

Google Merchant Center Temporary Delay On Product Submissions

Jun 11, 2026 - 7:31 am
Google

Google Tests Dotted Underlined & Shaded URLs In Search Snippet

Jun 11, 2026 - 7:22 am
Other Search Engines

ChatGPT Ads Gains Upload Product Feeds For Ad Creation

Jun 11, 2026 - 7:21 am
 
Previous Story: SEOs Required To Take Polygraph Lie Detector Tests