Google Posts Adds Product & Offer Options

Jun 7, 2018 • 7:41 am | comments (3) by | Filed Under Google Search Engine

Google Posgts

Google quietly announced on Twitter that they added two new Google Posts types within Google My Business. Now you can post about products and/or offers including the what's new and event posts.

The truth is, the offer option we saw in March and had it since then - so I guess Google is just announcing it now? The products does seem new to me.

Product posts can be used to emphasize a specific product your business sells. Product posts require a title and photo or video. You can also include a call to action button and other information. For example, an electronics store may promote a new phone for sale, Google says. The fields include a product image or video, product name, price (min and max options), product details, and buttons.

Here is a screen shot of the form:

Google Posts Products

Offer posts provide promotional sales or offers from your business. Offer posts require a title and start/end dates and times. A "View offer" CTA button is automatically added to the post. You can also include a photo/video, coupon code, link, and terms and conditions with the post. For example, a pizza parlor may advertise a 20% off large pizzas for a week, Google said. The fields include image or video, post content, title, start and end time, coupon code, link to redeem offer and terms and conditions.

Here is a screen shot of the form:

Google Posts Offers

I love using the "what's new" feature for my business, I use it whenever I post a new blog post on my company site.

Forum discussion at Twitter.

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