Google +1 Button To Influence AdSense & Display Ads

Sep 21, 2011 - 8:51 am 2 by
Filed Under Google AdSense

Google is now bringing the +1 button to AdSense and display ads within the Google ad network. You will start to see the +1 button on these ads in October.

Google said, "+1's will be one additional signal that help determine an ad’s relevance." Not only that, if a friend of yours +1'ed an ad, they will see their friend's face on the ad and maybe, the ad will more likely show up for your friends.

Here is a picture:

Google +1 AdSense

Pamela Parker has a deeper look at this at Search Engine Land where she has a nice quote from Google:

"When an ad is personally annotated, there's a positive impact on click-through rate," Christian Oestlien, Lead Product Manager for Social Advertising, told me. "You get this great win of users becoming advocates for your can take advantage of social and you don't need to come up with new metrics. All of this is baked into all of your existing ad campaigns."

You can block these from showing on ads, if you like.

There is a detailed help document on the details of this over here.

Some folks at WebmasterWorld are calling this as if Google is crossing over the "creepy line again."

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Apr 23, 2024 - 7:11 am
Previous Story: Yahoo Bing Transitions In Asian Markets