Google Impression Counts Differently For Sitelinks

Sep 21, 2011 - 9:09 am 13 by

Google WebmasterI spotted a very interesting tidbit I did not know myself on how Google calculates organic search impressions within webmaster tools.

A Google Webmaster Help thread has a Googler explaining that a search result with sitelinks is considered one impression which has two individual listings from the same domain is considered two impressions.

For example, a search for this site returns a main result with a few sitelinks. But this is not considered several organic impressions, it is only considered one impression:

Google Webmaster Tools Impressions

But when you have two separate results, then Google will count them as two unique impressions:

Impressions in Google Webmaster Tools

Asaph from Google said:

You get one impression for each time a URL from your site shows up in the SERP with the caveat that sitelinks are not counted as separate impressions. For example for the query "panther" I get two wikipedia results, so wikipedia would see two impressions for that query.

In the example you gave about the NYT we would count only a single impression for the top level URL and no impressions for the sitelinks. If you clicked on either the top level page or one of the sitelinks, we would count that as one click for the top level page.

Did you know that?

Forum discussion at Google Webmaster Help.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: We Need Very Few Links To Rank Pages; Links Are Less Important

Apr 22, 2024 - 7:51 am

Google Tests Discussion and Forums Questions With Answers Box

Apr 22, 2024 - 7:41 am
Google Search Engine Optimization

Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy

Apr 22, 2024 - 7:31 am
Google Maps

Google Tests Posts Button In Local Listing Business Profile

Apr 22, 2024 - 7:21 am
Google Ads

Google Search With 16 Shopping Ads

Apr 22, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Previous Story: Google +1 Button To Influence AdSense & Display Ads