Google Search "People Also Ask" Showing Less Often

Mar 1, 2023 - 7:11 am 2 by

Google Owl

Both Semrush and RankRanger are reporting several point drops in the percentage of time a people also ask box shows up in the Google search results. The drop started on Friday, February 24th, a few days after the rollout of the February 2023 product reviews update.

Here is the Semrush report showing a drop from 65% to 57% of the time in the Google search results:

click for full size

Here is the RankRanger report showing a drop from 73% to 68% of the time in the Google search results:

click for full size

Moz is also noticing the drop:

I spotted this change via Mordy Obersterin on Twitter who said, "Whoop looks like PAA boxes are down from showing on 65% of SERPs to just over 55% (desktop but same story on mobile). Kinda correlates to the rank volatility over the past few days (but who knows)."

Forum discussion at Twitter.

Update: The day later, it seems back to normal.

 

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