Google: Can't Recover From Penguin? Start A New Site

May 11, 2012 - 8:32 am 36 by

PenguinDanny Sullivan published a new story yesterday named Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO.

In that article, he interviews Google's spam lead, Matt Cutts on ways to recover from the Google Penguin update. There are some solid tips there but scary ones also.

Here is one that is scary for those who were hit by the Penguin update:

If you've cleaned and still don't recover, ultimately, you might need to start all over with a fresh site, Cutts said.

Yes, that is scary for someone who was hit, is trying to frantically make changes but has not seen any recovery. Now, if you have not seen a recovery yet - I wouldn't worry, I don't think they refreshed the update yet, so there wouldn't be any recoveries in my opinion.

But Google is not going to roll this back. Google's Matt Cutts said, "It's been a success from our standpoint." Were there false positives? Few Cutts said, "we've seen a few cases where we might want to investigate more, but this change hasn't had the same impact as Panda or Florida." Very interesting.

Key Take Aways:

(1) Google is not going to roll this update back.
(2) Google says it had less of an impact than Panda or Florida.
(3) Don't take drastic measures yet, do what you can now so when Google does refresh the update, maybe you can break free.

Forum discussion at Google+, WebmasterWorld & SEL Comments.

Image credit to ShutterStock for Penguin

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 28, 2025

Apr 28, 2025 - 10:00 am
Previous Story: Microsoft Shutting Down Bing 411 On June 1st