Google's Gary Illyes: I'm Done Estimating Penguin 4.0 Launch Dates

Mar 4, 2016 - 7:19 am 58 by

Google Penguin Wrong

Yesterday at SMX West in the How Google Works: A Google Ranking Engineer's Story session Gary Illyes of Google was asked about the Penguin 4.0 update. He basically said, he is done giving out estimates for when it will launch because he has been wrong about those dates thus far three or four times already. He added, "it's bad for business" when he gets those dates wrong.

Here are some tweets confirming what Gary said:

To those hit by Penguin, this is not too funny. But the truth is, Gary wants to see it launch but he has no direct control over the launch date. He knows the engineers are working on it and want to launch it but it just isn't live yet, sadly.

Like you know, Penguin 4.0 is expected to launch this quarter but before that we expected it in January and then in 2015.

It is now about 16.5 months since Penguin 3.0 launched and many many are still stuck with no way to recover.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search News

The Industry Mourns The Loss Of Jill Whalen - Content SEO Hero & Legend

Jun 22, 2025 - 1:20 pm
Search Forum Recap

Daily Search Forum Recap: June 20, 2025

Jun 20, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode in Search Console, Audio Overviews and ChatGPT Search Quality

Jun 20, 2025 - 8:01 am
Google Search Engine Optimization

Google: Larger & Longer Issues Can Take Longer To Reverse In Google Search

Jun 20, 2025 - 7:51 am
Google Search Engine Optimization

Google Troubleshooting On Blocking Content From AI Mode & AI Overviews

Jun 20, 2025 - 7:41 am
Google

Google Video Search Tests Speaker Icon With Language Label

Jun 20, 2025 - 7:31 am
Previous Story: Monica Wright Gets The SMX Hair Style