Google Pairing Knowledge Panels & People Also Search For

Feb 5, 2020 - 7:32 am 5 by
Filed Under Google

Google Pair

Yesterday we covered a feature that shows "see the connection" between two entities and/or people in Google's knowledge panel. Google has been doing this for the past few weeks according to Mordy Oberstein and he shared more examples of this in action.

As he said on Twitter, if you search for [johnny depp tom petty] in Google, you will see it in action. Not only is the knowledge panel on the right side a merged one with both entities listed, but the "people also search for" offers additional pairs of related entities.

Here is a screen shot that you can click on to enlarge:

click for full size

Interesting how Google comes up with other versions of this on its own.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Sued SerpApi Over Scraping Search Results

Dec 19, 2025 - 3:50 pm
Search Forum Recap

Daily Search Forum Recap: December 19, 2025

Dec 19, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Status, Gemini 3 Flash In AI Mode, Optimizing For AI Search & Bug Fixes Galore

Dec 19, 2025 - 8:01 am
Google

Google Product Reviews Bug On Product Detail Pages

Dec 19, 2025 - 7:51 am
Google

Google Search Testing New Sports Features

Dec 19, 2025 - 7:41 am
Google Ads

Google Ads Tests Video Assets From Merchant Center

Dec 19, 2025 - 7:31 am
 
Previous Story: Google: GoogleBot User Agent New Name Is Fully Live