Google: Optimizing For RankBrain Is The Same As Optimizing For Users

Oct 1, 2019 - 7:22 am 9 by

Google RankBrain

RankBrain launched in 2015 and is a way for Google to understand user queries better. Google has said you cannot optimize for it but you can work on making your site better. Gary Illyes from Google said basically making your content for users is accomplishing the same thing as making your content for RankBrain.

Gary Illyes said on Twitter "you optimize your content for users and thus for RankBrain." "That hasn't changed," he added.

Back in 2016, a prominent Googler said Google doesn't fully understand RankBrain and another Googler said it is part of the top three ranking factors, which really didn't make much sense.

In any event, it sounds like if you work on making great content, you will at the same time, do a great job making RankBrain work for you.

Simple, right?

Forum discussion at Twitter.

Note: This story was pre-written before the Rosh Hashanah holiday. I am currently offline for the holiday and unable to respond to comments on this site, social, media or other platforms.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 2, 2025

Jul 2, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Just Began - Do You See It?

Jul 2, 2025 - 8:35 am
Google Search Engine Optimization

July 2025 Google Webmaster Report

Jul 2, 2025 - 7:51 am
Google Search Engine Optimization

Google On Links & Core Updates

Jul 2, 2025 - 7:41 am
Bing Search

Bing Places Copilot Search As First Tab & Replaces All With Web

Jul 2, 2025 - 7:31 am
Google

Google E-Commerce Cards With At A Glance Label Text

Jul 2, 2025 - 7:21 am