Google: Stop Optimizing For RankBrain; It's Irrelevant

May 4, 2017 - 8:00 am 50 by

Google Rankbrain

So we know Google has told us before that you cannot optimize for RankBrain, that there is no RankBrain score. RankBrain is more of a query thing where Google tries to better understand the searcher's intent with the query and brings back documents based on that. Optimizing for it, might be futile.

This morning, John Mueller of Google posted a PSA on Twitter saying "If optimizing for Rankbrain = make a great site, it seems like the Rankbrain part is irrelevant. Make great sites for your users, folks."

So he is saying, if you are optimizing your site for Google rankings, take out the RankBrain part because that is irrelevant to how Google ranks your site. Instead, if you optimize for the user, that will ultimately help your site rank better - in the long run.

Keep in mind, John also said recently that having a better site doesn't directly impact your Google rankings.

But yea, the RankBrain advice here is important. Don't let people sell you SEO RankBrain services. :)

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google Search Console Working On New AMP Features