Google: The Number Of Links Is Not A Useful Metric

Dec 17, 2021 - 7:51 am 3 by

Google Links

Google's John Mueller said on Twitter that the number of links, for SEO purposes, is not a useful metric. He also said by the time you calculate all your links, that number has probably already changed - so it is not a good use of your time.

John wrote that "there is no way to measure the absolute number of external links a site has." He added that to count those external links is "theoretically impossible once a site has more than a handful of links." The numbers of links for large sites are constantly changing.

John then said "don't focus on the number of links, it's not a useful metric."

Here are those tweets:

In this case, when it comes to links, it is for sure quality over quantity. The old SEO days, quantity was pretty important, but that quickly changed in the early days of Google SEO tactics.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 17, 2025

Sep 17, 2025 - 10:00 am
Google

Google Discover Tests Showing X Posts From Just Your Followers?

Sep 17, 2025 - 7:51 am
Other Search Engines

OpenAI Updates Search In ChatGPT: Factuality, Shopping & Formatting

Sep 17, 2025 - 7:41 am
Google

Google: Searchers Want AI Summaries Over Links

Sep 17, 2025 - 7:31 am
Google Maps

Google Business API Q&A Feature Going Away November 3 (Changes Coming?)

Sep 17, 2025 - 7:21 am
Google Ads

New Google Merchant Center Suspension Video Verification

Sep 17, 2025 - 7:11 am
 
Previous Story: Google Business Profile Video Verification Now When You Add A New Profile